( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.
They would become known as the Inter-City Beauties.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
With no rule barring her participation, she finished as a runner up.
But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.
She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.
In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.
The event had become so big, results of the prize-winners were later aired nationwide via radio.
Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.
By 1921, East Coast newspapers were looking for ways to increase their circulation.
Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.
At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.