You can lower your cost per click across your campaigns by raising your Quality Scores.
Quality Score is largely a result of achieving a higher than expected click-through rate, so increase your click-through rates by writing highly relevant ads that hit searchers on an emotional level so they can’t help but click.
That’s why the most expensive keywords in Ad Words are in niches like business services and asset management.
To put this data in context, the average monthly PPC spend of a Word Stream customer is ,813.
We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform.
Generally, the most expensive the product or service for sale, the more expensive the ads.
Google’s display network is where display ads appear.
The Display network spans the vast majority of the indexable web.
Your cost per click is calculated on the fly every time your ad appears according to a process known as the ad auction.
The ad auction is Google’s way of deciding which ads to display when someone performs a keyword search, what order to rank the ads in, and how much each online advertiser pays per click.
You can learn more about it in this guide to the ad auction.